#Panache - what does it mean & why is it relevant

#PANACHE ~ flamboyant confidence of style or manner

Yes. It flows off  the tongue like something you would see on the A La Carte breakfast menu at the Ritz.

Acting with "Panache" is more about self confidence and character than sipping champagne whilst reading your favorite magazine ;) It may be just a word that you have only heard of today or by some form of miraculous miracle you already knew this word existed, and you know the oxford dictionary off by heart.

Today began with a huge question over my branding ideas about SFHmagazine. When I came across the word "panache" as well as being a famous women's lingerie brand I also discovered the deeper meaning.

The word started as most words do in Latin/Italian and then it transitioned to French in the last 400 years. 

Do you carry yourself with integrity, tenacity, determination, and perseverance? These are all words we all know very well in the fitness industry. Well, carrying yourself with flamboyant confidence and style go hand in hand when entering or exiting the gym, but i know not all carry this "panache" style.

My new vision for SFHmagazine is to carry more "panache" wherever and in whatever we do, and a dash of panache to my work outfit, or adding some panache to the magazine content, lead my team with more panache. All top athletes, chefs, designers, speakers, dancers carry with them this great "panache".

Why not try a little panache, you never know you might enjoy it ;)

We have some exclusive limited edition "panache" Tees for women & men.....take a look and wear it with panache :D



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